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Performance Marketing Executive (Paid Social)

Treatwell

London, GB / Onsite/Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Software and Data
  • Post Date: 06/20/2024
  • Website: treatwell.com
  • Company Address: 15 Fulwood Place, London, United Kingdom, WC1V 6HU

About Treatwell

Transforming the way the hair and beauty community and their clients connect.

Job Description

Treatwell is on a mission to transform the beauty industry, and we're seeking a talented Performance Marketing Executive (Paid Social) to join our high-performing team. You'll play a pivotal role in developing and executing strategic paid social campaigns across Meta, TikTok, and Pinterest, driving user acquisition and brand awareness for both B2C and B2B audiences.

You will be responsible for:

  • Support paid social strategy: Partner with Performance Marketing Managers to define target audience segments and refine creative messaging for Meta, TikTok, and Pinterest campaigns.
  • Maintain momentum with creative development. Collaborate with the design and content teams to brainstorm creative concepts for paid social campaigns. Write insight-driven briefs that are clear and concise, and stay updated on social media design trends and adapt creative strategies accordingly.
  • Foster strategic partnerships: build strong relationships with our account managers at Meta, Pinterest, and TikTok and stay informed about new platform features, advertising options, and beta programs to leverage these opportunities.
  • Become an analytics expert, utilising marketing analytics tools to track campaign performance across platforms. You’ll generate reports that provide insights into campaign effectiveness and identify optimisation opportunities and present your findings to stakeholders, highlighting key metrics and trends.
  • Stay at the forefront of the industry, actively participating in industry events and researching emerging social media platforms and advertising opportunities. Share your knowledge and insights with the team to maintain a competitive edge.
  • Collaborate on performance marketing projects beyond paid search whenever needed, such as new AI projects or affiliate marketing.

About you:

  • Have 2-3 years proven experience in developing and managing paid social advertising campaigns across various platforms.
  • Possess a strong understanding of social media marketing principles, including audience targeting, creative best practices, and campaign optimization techniques.
  • Love data (almost) as much as performance marketing, with excellent analytical skills and the ability to interpret data and translate insights into actionable strategies.
  • Have exceptional written and verbal communication skills, with the ability to present findings and recommendations with clarity and confidence.
  • Be passionate about social media with a keen eye for creative trends.
  • Have a desire to continually learn
  • Be a collaborative and results-oriented team player with a strong work ethic.
  • NOTE: This is a Hybrid role, with the expectation to work from our London office at least 2 times per week (Office location: Treatwell, Fairfax House, Fulwood Place, London, UK)

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

We’ll treat you with:

  • 28-days holiday, plus bank holidays
  • Monthly £40 Treatwell vouchers so you can treat yourself too
  • Mental health support through our partnership with Plumm
  • Benefits platform offering cycle to work scheme, high street discounts and other perks
  • Growth funds for you to develop and grow with your team
  • A beneficial pension scheme and enhanced parental pay & leave policy
  • A dynamic organisation with Thursday drinks in the office
    Equal Ops

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.

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