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CRM Executive


Amsterdam, NL / Onsite/Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Software and Data
  • Post Date: 06/06/2024
  • Website:
  • Company Address: 15 Fulwood Place, London, United Kingdom, WC1V 6HU

About Treatwell

Transforming the way the hair and beauty community and their clients connect.

Job Description

As a CRM Executive at Treatwell you will help build, execute and report on CRM campaigns and automations across our B2C and B2B functions, to ensure all communications are sent to the right people, at the right time, via their preferred channel. Utilising CRM platforms and customers data, you will craft and execute communications across multiple channels, including email, push notifications, in-app, SMS, and more. 

The ideal person will have 1-2 years of experience in CRM, with a solid understanding of customer engagement strategies and communication tactics. Experience using Braze or other ESP’s such as CustomerIO, Active Campaign are a bonus. 

You will be responsible for:

  • Working closely with internal teams to align on campaign activity sending to our B2C or B2B audiences. 
  • Writing briefs to bring campaign concepts to life. 
  • Setting up and deploying campaigns within our ESPs, including campaign segmentation.
  • Monitoring and analysing campaign performance metrics, providing insights and recommendations for continuous improvement.
  • Supporting overall CRM strategy.


About you: 

  • Proven experience in a CRM role, with a passion for the beauty industry (at least 1 year) with a focus on campaign management and customer communications.
  • Strong knowledge of CRM platforms and digital marketing tools such as Braze, CustomerIO, or similar platforms.
  • End-to-end campaign management, from planning and segmentation to content creation, deployment, and analysis.
  • Can navigate HTML/CSS edits (you will not be required to code from scratch, just tweak/add coding elements if needed).
  • Excellent analytical skills and the ability to interpret customer data and draw actionable insights.
  • Strong communication skills and the ability to work well within a team and with international teams.
  • Proven cross-team collaboration, including but not limited to Marketing, Product, and Customer Support, to ensure alignment of CRM initiatives with overall business goals and strategies; and the ability to work independently. 
  • Proven track record of managing multiple projects and deadlines in a fast-paced environment.
  • Have a creative mindset and a sound understanding of what makes a strong email.
  • Fluent level of English
  • NOTE: This is a Hybrid role, with the expectation to work from our Amsterdam at least 2 times per week (Office location: Treatwell NL, Nieuwezijds Voorburgwal, Amsterdam, Netherlandsondon, UK)


About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 800 (and growing) passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.


We’ll treat you with:

  • 28-days holiday, plus bank holidays
  • Monthly £40 Treatwell vouchers so you can treat yourself too
  • Mental health support through our partnership with Plumm
  • Benefits platform offering cycle to work scheme, high street discounts and other perks
  • Growth funds for you to develop and grow with your team
  • A beneficial pension scheme and enhanced parental pay & leave policy


Equal Ops

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.

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