- Job Type: Full-Time
- Function: Marketing/PR/Product Mktg
- Industry: Software and Data
- Post Date: 09/15/2023
- Website: treatwell.com/
- Company Address: London, United Kingdom
About Treatwell
Transforming the way the hair and beauty community and their clients connect.Job Description
Reporting to the CEO, you will oversee Marketing Operations for all of our 13 markets across Europe.
The Director of Marketing will lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in performance marketing and a proven track record of developing and implementing successful marketing campaigns that drive customer and partner acquisition, retention, and revenue growth.
You Will Be Responsible For
- Developing and executing a comprehensive marketing strategy with a focus on lead generation that aligns with company goals and objectives
- Driving customer and partner acquisition, retention, and revenue growth through the development of effective marketing campaigns across various channels including SEM, SEO, display advertising, email marketing, social media, and other digital marketing channels
- Managing and optimising marketing budgets to achieve maximum ROI and ensure efficient use of resources
- Driving continued growth of our B2C marketplace platform, building brand awareness and making Treatwell the go to place for hair and beauty bookings.
- Analysing and reporting on campaign performance, identifying areas for improvement and implementing optimization strategies to continuously improve results
- Leading a team of 30+ marketing professionals, providing guidance, support, and mentorship to help them achieve their goals and maximise their potential
- Collaborating with cross-functional teams including product development, sales, and partner success to ensure alignment and support business objectives
- Staying up-to-date on industry trends, best practices, and emerging technologies to ensure our marketing strategies are innovative and effective
- Several years experience in marketing, with a focus on performance marketing
- Proven track record of developing and implementing successful marketing campaigns that drive customer acquisition, retention, and revenue growth
- Experience managing a large team of marketing professionals
- Strong analytical and data-driven mindset with experience in marketing analytics and reporting
- Excellent communication and interpersonal skills with the ability to effectively communicate ideas and strategies to stakeholders at all levels
- Highly organised with the ability to manage multiple projects and priorities in a fast-paced environment
- Experience in SaaS or B2B industries is a plus
Hi, we’re Treatwell. Nice to meet you.
We’re a team of 800 (and growing) passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.
But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.
If this excites you, we might just have the role for you.
We’ll Treat You With
- 28-days holiday, plus bank holidays
- Monthly £40 Treatwell vouchers so you can treat yourself too
- Benefits platform offering cycle to work scheme, high street discounts and other perks
- Growth funds for you to develop and grow with your team
- A beneficial pension scheme and enhanced parental pay & leave policy
- A dynamic organisation with Thursday drinks in the office
Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.
